About Us

One Passion. Endless Possibilities. 

We're a small fishing brand founded in 2024 in Southeast Idaho, driven by creating a movement connected by a love for fishing. We're here to inspire more people to learn to fish, share knowledge, and build a movement where everyone feels welcome on the water—all while protecting the wild places that bring us together. 

We saw a need for more thoughtfully designed fishing gear for women, and Cutthroat was born to help fill that gap. Although our products are created with women in mind, our gear is for anyone who shares a love of fishing and the outdoors. Designed for Her. Loved by All.

Protect What We Love

The waters we fish and the wild places we explore deserve to be protected for generations to come. That's why 2% of every purchase goes toward conservation efforts supporting the waters, fisheries, and wild places we love.

Because loving the outdoors means doing our part to protect it.

We're Cutthroat. Fishing gear with purpose. A future worth protecting