2% for Conservation

Every purchase gives back to the places we love. 

We didn’t start this brand just to sell gear.

We started it because we care about what happens after the cast—the rivers, lakes, and wild places that make fishing possible in the first place.

What does “2% goes to conservation” mean?
It means 2% of every purchase is donated to organizations working to protect and restore the waters, fisheries, and wild places we love. 

Who do you donate the 2% to?
We support conservation organizations that protect and restore the waters we fish. This includes groups like The Nature Conservancy, Trout Unlimited, and additional local and regional conservation organizations  

Is the 2% taken from profit or revenue?
2% is taken from the price of each item before taxes and shipping. It’s calculated from every order and set aside specifically for conservation efforts.

Why 2%? Why not more or less?
We wanted consumers to be in control of the direct influence they can have when purchasing our products. The 2% of each item commitment is straightforward and something we can commit to on every single order, not just when it’s convenient.

Can I suggest conservation organizations to support?
Absolutely—we’re always open to hearing from our community. Email us at cutthroatcommunications@yahoo.com.